Started with a Simple Question
Back in early 2018, our founder Sienna Blackwood was working at a mid-sized accounting
firm in Sydney. She kept noticing the same pattern—clients would make big financial
decisions based on single projections, then six months later, they'd be dealing with
consequences nobody saw coming.
The problem wasn't bad advice. It was incomplete vision. People needed to see multiple
futures at once—the optimistic scenario, the realistic one, and yes, the version where
things don't go as planned.
So she built the first version of our scenario modeling platform on weekends. Just a
simple tool that let you sketch out three different versions of the same decision.
Friends started asking if they could use it. Then their accountants wanted access. By
mid-2019, we had fifty users we'd never met.